The United States generated $957 million in revenue in 2008 from online dating services. The U.S. online dating market is expected to increase spending to $932 million in 2011.
At the end of November 2004, there were 844 lifestyle and dating sites, a 38 percent increase since the start of the year, according to Hitwise Inc. However, market share was increasingly growing by several large commercial services, including AOL Personals, Yahoo! Personals, Match.com, and eHarmony. By 2007, many prominent studies show that Baby Boomer interest in online dating had soared.
Most recently, it has become common for online dating websites to provide webcam chats between members. In addition, as the online dating population becomes larger, sites with specific demographics are becoming more popular as a way to narrow the pool of potential matches.
Here’s a list of the most popular online Dating sites.
is responsible for nearly 5% of marriages in the U.S. eHarmony matches single men and women for long-term relationships. To optimize the matching process, eHarmony operates eHarmony Labs, a relationship research facility, and publishes eHarmony Advice, a relationship advice site. eHarmony, which was launched on August 22, 2000, is based in Santa Monica, California; it has members in more than 150 countries and operations in the United States, Australia, Canada, the United Kingdom, and Brazil. The company is privately-held.
Match.com reportedly has more than 20 million members, made up of a 49/51 male/female ratio, and Web sites serving 25 countries in more than 8 different languages. Its headquarters are in Dallas, Texas and the company also has offices in West Hollywood, Tokyo, Rio, and Beijing. Match.com is owned by IAC/InterActiveCorp and employs more than 340 people worldwide. Match.com has nearly $342.598 million in revenue and 1.3 million paying subscribers.
OkCupid supports various modes of communication, including personal blogs, public forums, instant messages, emails, and “winks.” OkCupid was listed in TIME’s 2007 Top 10 dating sites. The site is a subsidiary of Match.com which is a member of the IAC family of brands.
OkCupid facilitates both heterosexual and same-sex relationships. OkCupid claims 3.5 million active users as of September 2010. According to Compete.com, OkCupid attracted 1.3 million unique visitors in February 2011.
Date.com (Now matchmaker.com) is an online dating community dedicated to helping over 8 million members develop the right relationship for them since 1997. Members can browse the site, post a profile, and include a photograph for free! When the member’s search identifies someone he or she would like to contact, they can upgrade to a Gold membership and send email, instant message and chat online.
Date.com offers a free toolbar installation so users can surf the web while still showing up as present in the Date.com database and for members to connect with them in real-time chat.
is popular primarily in Canada, the UK, Australia and the United States.The service, based in Vancouver Canada generates revenue through advertising. While it is free to use, it offers premium services, such as message tracking in which members pay for credits that can be used for higher tiered services. The site also offers a paid version.
According to Compete.com’s site traffic tracking, Plentyoffish attracted 5.3 million visitors in February 2011.
TRUE.com was founded in 2003 by entrepreneur Herb Vest. Its original name was TrueBeginnings.com, but the company felt that this name was too limiting, as company leadership wanted to expand the company into other markets one day. In 2004 the domain name True.com was purchased and the company changed its name. True is known for its strict policies regarding background checks, which are used to ensure that members are not felons or married. Vest reports 16 million total members, as of May 2007 but it is unclear how many of them are actual paying or active members. Of that, an independent analysis shows an estimated 3.8 million unique visits to the site per month.