Want your website to be on the first page of every Search Engine?You can influence your search engine visibility by yourself and it is much easier than you expected.
The best way to have a good position on Internet search engines is to combine your advertising campaigns (Google Adwords, Yahoo! Search Marketing or Microsoft AdCenter) with SEO (Search Engine Optimisation). Thus, by implementing a good SEO strategy, you can significantly increase both the number and quality of visitors.
SEO means that your Web site is “optimised” for search engine results, meaning that, ideally, your Web site will come up as one of the first 10 sites when people search for keywords pertinent to your business. This is essential to your web site traffic which can then lead to further sales generation.
Although SEO is a simple and relatively easy-to-use way of improving your website ranking, which helps your customers find your website easier, there is also possibility of abuse. This can at the end of the day lead to being excluded from the search engines listings. Therefore it is crucial to know the difference between techniques that search engines recommend as part of good design (so called “White Hat” SEO) and those techniques that search engines do not approve of and attempt to minimize the effect of (referred to as “Black Hat” SEO or spamdexing).
Another interesting fact to know is that search engines change their search criteria daily. There are usually very subtle changes an average web site owner does not have to track. Their purpose is to prevent spamdexing or at least make it as difficult as possible.
But it’s important to know Black Hat SEO first as you have to avoid it by all means in order to not get banned by Search Engines
Bad search engine optimisation techniques can get you blacklisted from a search engine. Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms,
filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites.
While these techniques might work to give you a higher ranking for short time in the long run they will hurt you.
Therefore I recommend you rather avoid the following :
1) List keywords anywhere except in your keywords meta tag. It is thus not usual to name keywords alone without any other “sentence stuffing”. Search engines know this and will consider you spamdexing.
2) Use the same color text on your page as the page’s background color. This has been used by some people to stuff their web pages with keywords, which is not a clear practice. Search engines are able to detect this and view it as spam.
3) Use the same tag more than once on the same web page, e. g. using more than one title tag.
4) Use any keywords in your keywords meta tag that do not relate to the content of your website.