Content Marketing is well known today, all the efforts of marketers have already been tested. And guess what? Content Marketing is awfully valuable!1. Positive ROI:
82 percent of marketers who blog, seeing a positive ROI for their marketing efforts back.
It costs 62 percent less than traditional word-of-mouth marketing and generates three times as many leads.
3. Higher conversion rate:
The conversion rate of websites with a content marketing approach is almost six times higher than websites without content marketing (2.9% versus 0.5%).
4. Good for the customer relationship:
It makes consumers happy. 90 percent of consumers find custom content useful and 78 percent is convinced that companies with custom content want to build a good relationship with them.
5. more indexed pages and links:
Weblogs give websites 434 percent more indexed pages and 97 percent more indexed left.
6. Higher lead generation:
Business2Business companies with blogs generate 67 percent more leads per month than companies without a blog.
Recipe for top quality content marketing.
Content Marketing tactics:
Blog articles / news, webinars, white papers, videos, case studies, infographics.
Social media platforms: To get you to share content like Facebook, Twitter etc.
Measuring points : Allows you read the success of content marketing. Think of website traffic, lead quality and quantity and the time visitors spend on your website. Google Analytics best serves this purpose
A responsible content marketeer oversees the content strategy and content marketing activities regularly.
Time: To properly perform all content marketing activities. Put aside un-important work to increase the present quality of your content.
With bad content you damage a reputation- that of yourself.
P.S All stats have been gathered from different reputable sources. Reader discretion is advised.