Getting my Pop’s brick and mortar store go digital – Part 1

1. The basics – Listing the business on Google

Got the shop listed manually and claimed the business. Verifying yourself as owner of the store involves Google sending a postcard with a verification code to the shop’s address which you enter in Google My Business ( to claim it.

Gave two 5 star reviews myself from different accounts.

After claiming your business, Google provides an option to set up a free professional looking website with a .site domain for your business – How cool is that!

Added all basic information – Opening and closing hours, Payment options, Contact details and many product photos taken from my phone.

Here’s how the site looks. Neat and professional –

The dashboard provides good insights like –

Key feature – You can also post frequent updates in a blog format as well which will come up in your site.

Have INR 2000 worth free AdWords voucher. Need to test it out once.

2. Digital payments set up

  • Paytm
  • Phonepe
  • POS machine from bank for Debit and Credit card payments.

3. Set up Amazon Seller Account

Road Blocks in launching –


  1. Products must have ASIN – need to purchase as Amazon verifies it.
  2. Large quantities of same product – 5 products for each ASIN during test phase.
  3. Models and good product photography


  1. Keeping logistics cost low.
  2. Initial investment required. Estimating it to be minimum 50k.

4. JustDial listing

  • Uploaded lots of photos along with labels
  • Updated address

Need to try out paid campaigns. Starts as low as Rs. 400/mo.

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