Getting my Pop’s brick and mortar store go digital – Part 1

1. The basics – Listing the business on Google

Got the shop listed manually and claimed the business. Verifying yourself as owner of the store involves Google sending a postcard with a verification code to the shop’s address which you enter in Google My Business (business.google.com) to claim it.

Gave two 5 star reviews myself from different accounts.

https://goo.gl/maps/2J8xdNmqtA62

After claiming your business, Google provides an option to set up a free professional looking website with a .site domain for your business – yourbusinessname.business.site. How cool is that!

Added all basic information – Opening and closing hours, Payment options, Contact details and many product photos taken from my phone.

Here’s how the site looks. Neat and professional – https://amzfashion.business.site/

The dashboard provides good insights like –

Key feature – You can also post frequent updates in a blog format as well which will come up in your site.

Have INR 2000 worth free AdWords voucher. Need to test it out once.

2. Digital payments set up

  • Paytm
  • Phonepe
  • POS machine from bank for Debit and Credit card payments.

3. Set up Amazon Seller Account

Road Blocks in launching –

Major:

  1. Products must have ASIN – need to purchase as Amazon verifies it.
  2. Large quantities of same product – 5 products for each ASIN during test phase.
  3. Models and good product photography

Minor:

  1. Keeping logistics cost low.
  2. Initial investment required. Estimating it to be minimum 50k.

4. JustDial listing

  • Uploaded lots of photos along with labels
  • Updated address

Need to try out paid campaigns. Starts as low as Rs. 400/mo.

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