Why you shouldn’t ignore Search Engine Optimization or SEO
A brick-and-mortar store with an unlisted phone number, no signs and no advertising will quickly find itself struggling to survive. That’s because word of mouth on its own is rarely enough to make any business successful. A business needs to be known and to be found easily by potential customers in order to be patronized. Additionally, potential customers appreciate knowing what goods or services a particular business offers before they visit it. The same is true for websites. A website that is not easily found or does not have an obvious purpose is not going to be frequently visited. Search Engine Optimization ensures that potential customers can easily and readily locate your business’ website.
Search engine optimization, or SEO, is the process of designing individual webpages and entire websites in order to make them more easily crawled and indexed by search engines. When search engine users type in search queries, the search engines provide results based on how relevant various sites are. The most relevant sites are listed one the first pages of search results while the least relevant sites are relegated to the last pages of the search results.
Unfortunately, sites can be indexed incorrectly or not at all due to poor site design or optimization. SEO can ensure your website is relevant, attractive to users and search engines, and is able to be properly indexed so that Internet users can more easily locate it. WordPress users can use plugins to efficiently optimize pages and posts. A properly optimized website can attract more traffic and more highly targeted traffic than one that is not optimized or that is optimized poorly.
Search engines use spiders, or robots, to crawl sites. They follow links through the various pages and analyze, index and add each one to their database. Pages and sites are then ranked based on their usefulness and other factors. Search engines closely guard their methods and algorithms. However, SEO professionals analyze websites and can recommend and implement methods and changes that are known to be able to increase visibility and ranking.
There are also reputable softwares, like SEO Elite which help you in SEO in simple steps which can have a big impact on your site.
Some changes may not be visible to a site’s users but will simply help search engine spiders better crawl a site while other changes may ensure that only high quality content is used in order to provide a more positive experience for a site’s users, which can in turn boost a site’s authority and ranking.
SEO professionals can analyze your site and make the necessary changes using proven SEO techniques that will ensure you become more visible to your users and that your site brings in more targeted traffic.
Avital Web is a SEO company based in Los Angeles that offers various services, including web design, search engine optimization, reputation management and more.